Friday, March 15, 2013

Sacred Mystery: Blockbuster Ratings for ‘The Bible’ Confound Hollywood

It’s fascinating isn’t it that we are told by our media masters that in today’s society there’s a waning interest in religious or spiritual matters and subjects. How then could we explain the apparent intense hunger among viewers for a television min-series entitled “The Bible?”

Sure, it’s easy to criticize Hollywood, but try to remember that the entertainment industry today is an intellectually demanding environment, fraught with cognitively challenging, even intractable, questions, like, to take one recent example: How can the cable mini-series “The Bible” be such a ratings hit when there is no audience for overtly religious entertainment programming?

According to the latest Nielsens, released Tuesday, Sunday night’s telecast of “The Bible,” produced by husband-and-wife team Mark Burnett and Roma Downey for basic cable’s History channel, managed to attract more viewers than anything on broadcast network NBC … during the entire week.

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